We may already be halfway through 2019 but that doesn’t mean you can’t still catch up with the latest and most in-demand trends in printed marketing materials.
Better take note of what’s hot and what attracts customers the most, especially since the holiday season is almost upon us as well. It’s the perfect time to map out your SEO marketing strategy for the second half of 2019 with these top print trends.
Natural & Bright Colors
Evoking a sense and feel of the environment, the hottest colors to use fall somewhere among the earthy, lighter, as well as bright and vivid–basically the common hues you see when you enter a beautiful garden full of colorful blooms. To guide you, you can refer to Pantone’s color of the year Color Report for inspiration.
The more personalized it is, the better for customer engagement. As it turns out, putting a little effort into customizing your packaging or printed materials makes a big difference in how prospective clients perceive your brand. It carries a sense of authenticity and genuine care, turning doubtful consumers into loyal customers. So go ahead, put a name on that letter or on that card and see how warm your customers would receive it. Examples: Business Cards
Lean Direct Mail
Let’s face it, direct mail often just ends up in the trash bin. However, the Lean Direct Mail, a process created by The Software Bureau, helps you achieve higher ROI and maximize the results of your direct mail system. While it doesn’t necessarily target the design or content of your direct mail, it does help in minimizing the costs you’ve allotted for direct mail and increase your chances of getting it back through this systematized process. Examples: Brochures & Flyers
History repeats itself–and we couldn’t agree more. The same concept applies to designs of printed marketing material since retro themes are making waves once again and tapping into consumers’ nostalgic side. Examples: Thank You Cards or Events Ticket Printing
Minimalism has reigned supreme when it comes to overall design themes but it has evolved throughout the years as well. This time around, it’s not enough to just have clean-looking printed materials. A little character or a little bit of edge is needed for customers to get drawn towards your marketing materials’ designs. Examples: Envelopes
Of course, in coming up with these trendy prints, you’ll need to have a reliable printing company that you can depend on to deliver the materials you need, when you need it. In case you are wondering where to get business cards made then Calgary Economy Printers is here, at your service, providing high quality printing services in Calgary – just when you gotta have it!
We stay on top of these trends and make sure to help you with our full-color printing services to cater to all the marketing materials you need for your business to take off and succeed. Call us now to start availing of our excellent printing services, which are trusted by thousands of businesses in Calgary, Airdrie, Banff, Longview, Okotoks, Crossfield, Cochrane, High River, Camrose, Brooks, Canmore, and Turner Valley.